Sunday, May 1, 2011

Waikiki '73

Welcome to the most exciting vacation paradise in the Pacific, Waikiki.

In 1973, four of the nation's leading travel masters - United Airlines, Sheraton Hotels, Avis Rent A Car and American Express got together and created a year long Hawaiian marketing campain called 'Waikiki '73'. Stories and pictorials of Waikiki '73 ran in several publications for the year, including, Reader's Digest, Sunset, Newsweek, Mademoiselle, and Vogue. It was a very sucessful marketing campain.

Today's images come from a Waikiki '73 marketing brochere that was distributed to travel agents across the USA to promote the program. I love the artwork in this package in all its 70's groovyness!

Jet to Hawaii with United

You're in a sparkling Polynesian atmosphere the moment you step aboard United's Friend Ship Flight to Honolulu. Your friendly steward and stewardesses, in colorful aloha attire, put you in a relaxing mood. Settle back into a contoured chair and order up a sunny Mai Tai or your favorite cocktail. If you fly First Class, you'll dine sumptously on the finest gourmet cuisine, complete with complimentary wines and champagne. If you're a Coach passenger aboard the Friend Ship, you'll dine elegantly on Trader Vic's cuisine.

Check out that drink cart!

A fresh juicy pineapple, compliments of Sheraton, will be delivered to your door on arrival.

Explore and discover the great variety of shopping and dinning in the famous International Market Place.

A family of four, decked out in aloha attire, poses on the front steps of Trader Vic's in the International Market Place.

I love the color scheme in this one.

Hula Now, Pay Later with American Express!

Not wanting to be left out, Continental Airlines ran their own Hawaiian vacation commercials.


  1. I love that, "Hula now, Pay later.." That's great. The art is a lot of fun too. Great article.

  2. Is that Casey Kasem doing the voice over on this Continental Airlines commercial?